Saudi Arabia Perfume Market Report 2024: Industry Analysis by Size, Share, Demand, Top Companies and Forecast till 2032

Acoording to IMARC Group, the Saudi Arabia perfume industry report has categorized the market based on price, gender and product.

BROOKLYN, NY, USA, January 3, 2024 / — The Saudi Arabia perfume market size reached US$ 1.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 2.6 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032, according to IMARC Group.

How big is the Saudi Arabia perfume market?

The Saudi Arabia perfume market size reached US$ 1.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 2.6 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032.

Factors Affecting the Growth of the Saudi Arabia Perfume Industry: 

Cultural Influence and Consumer Preferences:

The Saudi Arabia perfume market is deeply rooted in its rich cultural heritage. The use of fragrance is not just a matter of personal preference but is also tied to religious and social customs. Perfumes are commonly used in daily life, during religious ceremonies, and social gatherings, reflecting the importance of scent in Saudi culture. The preference for strong, long-lasting fragrances, often with oud as a base note, is a distinct characteristic of the region. Moreover, the rising interest in luxury and designer fragrances among the younger population, who are increasingly influenced by global trends and social media, is driving market growth. The cultural significance and evolving consumer preferences play a crucial role in shaping the perfume market in Saudi Arabia.

Economic Factors:

The economic landscape of Saudi Arabia significantly impacts the perfume market. The country has a base of affluent consumers, driven by its oil-rich economy, which enables higher consumer spending on luxury goods, including high-end perfumes. Additionally, the Government’s Vision 2030 initiative, which aims to diversify the economy and reduce oil dependence, includes boosting the retail sector. This policy direction is likely to enhance the growth of the perfume industry. Furthermore, the imposition of taxes, like the Value-Added Tax (VAT), can influence consumer purchasing decisions, thereby impacting the perfume market dynamics in Saudi Arabia.

Technological Advancements:

Technological advancements are playing a pivotal role in the evolution of the Saudi Arabia perfume market. The rise of e-commerce platforms has made a vast range of perfumes accessible to a wider audience, facilitating the growth of online sales channels. This digital shift is particularly significant in the context of the COVID-19 pandemic, which accelerated online shopping trends. Moreover, advancements in fragrance technology, including the development of synthetic aroma compounds and long-lasting formulations, have broadened the range of available scents and improved their quality. Additionally, social media and digital marketing are increasingly being used by brands to reach and engage with consumers, particularly the tech-savvy younger demographic, thereby influencing consumer awareness and preferences in the Saudi Arabia perfume market.

Saudi Arabia Perfume Market Report Segmentation: 

Breakup By Price:

• Premium Products
• Mass Products

Premium products represented the largest segment in the Saudi Arabia perfume market due to the high purchasing power and preference for luxury and high-quality products among consumers.

Breakup By Gender:

• Male
• Female
• Unisex

Unisex perfume represented the largest segment in Saudi Arabia, reflecting the growing trend of gender-neutral fragrances and a cultural shift toward scents that appeal to both men and women.

Breakup By Product:

• Arabic
• French
• Others

Arabic perfume represented the largest segment in Saudi Arabia as these traditional scents are deeply rooted in the local culture, resonating with consumer preferences for familiar and regionally significant fragrances.

Top Perfume Companies in Saudi Arabia:

• Abdul Samad Al Qurashi
• Ahmed Al Maghribi Perfumes
• Ajmal Perfumes
• Arabian Oud
• Rasasi Perfume Industry LLC
• Rashat
• Swiss Arabian Perfumes Group

Saudi Arabia Perfume Market Trends:   

The Saudi Arabia perfume market is experiencing growth driven by the cultural significance of fragrances and the increasing consumer interest in luxury and bespoke scents. The rich heritage of the region in perfume-making, combined with a growing preference for high-quality, unique fragrances, is boosting demand. This inclination toward exclusive and artisanal scents aligns with the luxury lifestyle prevalent in Saudi Arabia.

Furthermore, the market is seeing a shift toward natural and locally sourced ingredients, reflecting a broader global trend toward sustainability and authenticity in consumer products. The diversity of perfume offerings, ranging from traditional attars to contemporary blends, caters to a wide range of preferences, fueling market expansion.

Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us                                    

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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